Director of Marketing

Role Overview

W Energy is seeking a Director of Marketing to lead demand generation, product marketing, and account-based marketing initiatives for our enterprise SaaS platform serving upstream and midstream energy companies.

This leader will be responsible for building a modern revenue marketing engine that drives qualified pipeline, strengthens product positioning, and supports enterprise sales execution. The Director of Marketing will partner closely with Sales, Product, Customer Success, and Executive Leadership to create a unified go-to-market strategy that accelerates new customer acquisition and expansion within existing accounts.

The ideal candidate has a strong background in enterprise SaaS marketing preferably in the oil and gas industry, including experience with account-based marketing (ABM), product marketing, demand generation, and sales enablement. This role requires a strategic leader who can translate complex software capabilities into clear value propositions for operators, midstream companies, and energy infrastructure organizations.

This position is remote. W Energy offers a flexible and collaborative work environment focused on continuous learning, innovation, and execution. The Director of Marketing will have direct visibility with executive leadership and the opportunity to shape the company’s go-to-market strategy during a period of rapid growth.

Responsibilities

Enterprise Demand Generation

• Own the strategy and execution of marketing programs designed to generate qualified sales pipeline.
• Build scalable demand generation programs targeting enterprise and mid-market energy companies.
• Develop integrated campaigns leveraging digital marketing, industry events, partner ecosystems, and targeted outreach.
• Optimize funnel performance across awareness, engagement, qualification, and opportunity creation.

Account-Based Marketing (ABM)

• Design and implement account-based marketing strategies focused on high-value target accounts.
• Partner with sales leadership to define priority account lists and coordinated engagement plans.
• Develop tailored campaigns that engage buying committees across finance, operations, and executive leadership.
• Track account engagement metrics and continuously refine ABM tactics to increase pipeline conversion.

Product Marketing and Positioning

• Lead product marketing strategy for W Energy’s ERP and operational software platform.
• Develop clear messaging and positioning that articulates differentiated value relative to competing solutions.
• Partner with Product Management to bring new capabilities to market through coordinated launch strategies.
• Produce product narratives, value propositions, solution briefs, and competitive positioning materials.

Sales Enablement

• Equip the sales team with the tools and messaging required to win complex enterprise deals.
• Develop sales collateral including pitch decks, case studies, competitive battlecards, and industry insights.
• Support strategic deals with tailored account content and executive-level messaging.
• Ensure consistent positioning across marketing materials, sales presentations, and industry communications.

Industry and Thought Leadership

• Establish W Energy as a thought leader in digital transformation for oil and gas operators.
• Develop industry-focused content including whitepapers, research reports, webinars, and executive briefings.
• Coordinate W Energy’s presence at major industry conferences and events.
• Collaborate with customers to develop case studies and success stories that demonstrate measurable business value.

Marketing Operations and Analytics

• Establish marketing KPIs tied to pipeline generation, opportunity creation, and revenue growth.
• Monitor marketing performance using CRM and marketing automation systems.
• Analyze campaign performance and continuously optimize marketing investments.
• Provide regular performance reporting to executive leadership.

Team Leadership

• Build and lead a high-performing marketing organization spanning demand generation, product marketing, digital marketing, and industry marketing.
• Recruit and mentor marketing talent capable of supporting enterprise SaaS growth.
• Manage agency and vendor relationships where appropriate.
• Foster a culture of experimentation, data-driven decision making, and continuous improvement.

Success in this role will be measured by:

• Growth in marketing-sourced and marketing-influenced pipeline
• Increased engagement within strategic target accounts
• Marketing contribution to new customer acquisition and ARR growth
• Strength of product positioning and competitive differentiation
• Sales team satisfaction with marketing enablement and deal support
• Efficiency and ROI of marketing programs

Experience

• 10+ years of B2B marketing experience with significant experience in enterprise SaaS organizations
• Demonstrated success building demand generation programs that produce measurable pipeline growth
• Experience leading account-based marketing programs targeting complex enterprise buying groups
• Strong product marketing experience including messaging, positioning, and go-to-market execution
• Experience supporting complex enterprise sales cycles
• Experience working in or with private equity-backed software companies
• Deep familiarity with marketing automation platforms and CRM systems such as Salesforce, 6 Sense, Qualified, Demand Base, Word Press, and Gong.

Preferred

• Experience marketing ERP, financial, or operational software platforms
• Experience in vertical SaaS markets such as energy, industrials, infrastructure, or logistics
• Familiarity with upstream and midstream oil and gas operations, accounting, or field operations workflows
• Experience marketing solutions used by finance, operations, and executive leadership teams